drivers that affect our business. Management believes that an understanding of these trends and drivers is
important in order to understand our results for the fiscal year ended March 31, 2013, as well as our future
prospects. This summary is not intended to be exhaustive, nor is it intended to be a substitute for the detailed
discussion and analysis provided elsewhere in this Form 10-K, including in the "Business" section and the "Risk
Factors" above, the remainder of "Management's Discussion and Analysis of Financial Condition and Results of
Operations," or the Consolidated Financial Statements and related Notes.
on a variety of platforms, including video game consoles (such as the Sony PLAYSTATION 3, Microsoft Xbox
360, and Nintendo WiiU), personal computers, mobile devices (such as the Apple iPhone and Google Android
compatible phones), tablets and electronic readers (such as the Apple iPad and Amazon Kindle), and the Internet.
Our ability to publish games across multiple platforms, through multiple distribution channels, and directly to
consumers (online and wirelessly) has been, and will continue to be, a cornerstone of our product strategy. We
have generated substantial growth in new business models and alternative revenue streams (such as subscription,
micro-transactions, and advertising) based on the continued expansion of our online and wireless product and
service offerings. Some of our games are based on our wholly-owned intellectual property (e.g., Battlefield, Mass
Effect, Need for Speed, The Sims, Bejeweled, and Plants v. Zombies), and some of our games are based on
content that we license from others (e.g., FIFA and Madden NFL). Our goal is to turn our core intellectual
properties into year-round businesses available on a range of platforms. Our products and services may be
purchased through physical and online retailers, platform providers such as console manufacturers and mobile
carriers via digital downloads, as well as directly through our own distribution platform, including online portals
such as Origin.
to the fiscal year ended March 31, 2012. At March 31, 2013, deferred net revenue associated with sales of online-
enabled games decreased by $4 million as compared to March 31, 2012, directly increasing the amount of
reported net revenue during the fiscal year ended March 31, 2013. At March 31, 2012, deferred net revenue
associated with sales of online-enabled games increased by $43 million as compared to March 31, 2011, directly
reducing the amount of reported net revenue during the fiscal year ended March 31, 2012. Without these changes
in deferred net revenue, reported net revenue would have decreased by approximately $393 million during fiscal
year 2013 as compared to fiscal year 2012. Net revenue for fiscal year 2013 was driven by FIFA 13, Battlefield 3
and FIFA 12.
for the fiscal year ended March 31, 2012. Diluted earnings per share for the fiscal year ended March 31, 2013
was $0.31 as compared to a diluted earnings per share of $0.23 for the fiscal year ended March 31, 2012. Net
income increased for fiscal year 2013 as compared to fiscal year 2012 primarily as a result of (1) a $39 million
gain on strategic investment from the sale of our investment in Neowiz and (2) a $222 million decrease in
operating expenses. The increase in net income was partially offset by (1) a $136 million decrease in gross profit
due to an 8 percent decrease in net revenue and (2) a $99 million increase in the provision for income taxes.
Wii. EA is investing in products and services for these next-generation consoles. In the near term, we expect to