and PLAYSTATION 3 while also developing products and services for next-generation console systems. The
success of our products and services for these next generation consoles depends in part on the commercial
success and adequate supply of these new consoles, our ability to accurately predict which platforms will be
successful in the marketplace, and our ability to develop commercially successful products and services for these
phones, or through social networks such as Facebook. We provide a variety of online-delivered products and
services including those available through our Origin platform. Many of our games that are available as packaged
goods products are also available through direct online download via the Internet. We also offer online-delivered
content and services that are add-ons or related to our packaged goods products such as additional game content
or enhancements of multiplayer services. Further, we provide other games, content and services that are available
only via electronic delivery, such as Internet-only games and game services, and games for mobile devices.
products and services from $1,159 million in fiscal year 2012 to $1,440 million in fiscal year 2013 and we expect
this portion of our business to continue to grow in fiscal 2014 and beyond.
Internet-based platforms. These technologies, services and platforms grow the consumer base for our business
and have led to the growth of casual and mobile gaming. Casual and mobile games are characterized by their
mass appeal, simple controls, flexible monetization (including free-to-play and micro-transaction business
models) and fun and approachable gameplay. These games appeal to a larger consumer demographicincluding
younger and older players and more female playersthan video games played on console devices. We expect
sales of casual and mobile games for wireless and other emerging platforms to continue to be an important part
of our business.
responded to this trend by significantly reducing the number of games that we produce to provide greater focus
on our most promising intellectual properties. We published 36 primary packaged goods titles in fiscal year 2011,
22 in fiscal year 2012, 13 in fiscal year 2013, and in fiscal year 2014, we expect to release 11 major titles.
strategy is to transform our core intellectual properties into year-round businesses, with a steady flow of
downloadable content and extensions on new platforms. Our increasingly digital, multi-platform business no
longer reflects the retail sales patterns associated with traditional packaged goods launches. For example, we
offer our consumers additional services and/or additional content available through online services to further
enhance the gaming experience and extend the time that consumers play our games after their initial purchase.
Our casual and mobile games offer free-to-play and micro-transaction models. The revenue we derive from these
services has become increasingly more significant year-over-year. Our service revenue represented 24 percent,
13 percent, and 8 percent of total net revenue in fiscal year 2013, 2012, and 2011, respectively.
privately-negotiated transactions in accordance with applicable securities laws, including pursuant to pre-
arranged stock trading plans. The timing and actual amount of the stock repurchases will depend on several
factors including price, capital availability, regulatory requirements, alternative investment opportunities and