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different aggregation of sales from one another. For instance, Service and other revenue does not include the
majority of our full-game digital download and mobile sales that are fully included in our Digital revenue.
Further, Service and other revenue includes all of our revenue associated with MMO games while software sales
associated with our MMOs are included in either Digital revenue or Publishing and other revenue depending on
whether the sale was a full-game digital download or a packaged goods sale.
Comparison of Fiscal Year 2013 to Fiscal Year 2012
Net Revenue
For fiscal year 2013, net revenue was $3,797 million and decreased $346 million, or 8 percent, as compared to
fiscal year 2012. This decrease was driven by a $1,181 million decrease in revenue primarily from the
Battlefield, Crysis, Dragon Age, Portal, and Need for Speed franchises. This decrease was partially offset by an
$835 million increase in revenue primarily from the FIFA, Mass Effect, and FIFA Street franchises.
Net Revenue by Product Revenue and Service and Other Revenue
Our total net revenue by product revenue and service and other revenue for fiscal years 2013 and 2012 was as
follows (in millions):
Year Ended March 31,
2013
2012
$ Change
% Change
Net revenue:
Product . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$2,738
$3,415
$(677)
(20%)
Service and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,059
728
331
45%
Total net revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$3,797
$4,143
$(346)
(8%)
Product Revenue
For fiscal year 2013, product revenue was $2,738 million, primarily driven by FIFA 13, Battlefield 3, and
Madden NFL 13. Product revenue for fiscal year 2013 decreased $677 million, or 20 percent, as compared to
fiscal year 2012. This decrease was driven by a $1,224 million decrease primarily from the Battlefield, Crysis,
Dragon Age, Portal, and Need for Speed franchises. This decrease was partially offset by a $547 million increase
primarily from the Mass Effect, FIFA, and FIFA Street franchises.
Service and Other Revenue
For fiscal year 2013, service and other revenue was $1,059 million, primarily driven by Star Wars: The Old
Republic
and FIFA 13 Ultimate Team, as well as Battlefield 3 Premium subscriptions. Service and other revenue
for fiscal year 2013 increased $331 million, or 45 percent, as compared to fiscal year 2012. This increase was
driven by a $396 million increase primarily from services associated with the FIFA and Battlefield franchises,
along with Star Wars: The Old Republic (which launched in December 2011). This increase was partially offset
by a $65 million decrease from Pogo-branded online game services and certain franchises including Warhammer
and Ultima Online.
Net Revenue by Geography
Year Ended March 31,
(In millions)
2013
2012
$ Change
% Change
North America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$1,701
$1,991
$(290)
(15%)
Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,867
1,898
(31)
(2%)
Asia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
229
254
(25)
(10%)
Total net revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$3,797
$4,143
$(346)
(8%)
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