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Annual
Report
Our direct sales to GameStop Corp. represented approximately 13 percent, 15 percent and 16 percent of total net
revenue in fiscal years 2013, 2012 and 2011, respectively. Our direct sales to Wal-Mart Stores, Inc. represented
approximately 10 percent of total net revenue in fiscal year 2011. Our direct sales to Wal-Mart Stores, Inc. did
not exceed 10 percent of net revenue for the fiscal years ended March 31, 2013 and 2012. We sell our products to
GameStop Corp. and Wal-Mart Stores, Inc. pursuant to numerous and frequent individual purchase orders, which
contain delivery and pricing terms. There are no minimum sales or purchase commitments between us and either
GameStop or Wal-Mart.
Seasonality
Our business is highly seasonal with the highest levels of consumer demand and a significant percentage of our
sales occurring in the holiday season quarter ending in December and a seasonal low in sales volume in the
quarter ending in June. While our sales generally follow this seasonal trend, there can be no assurance that this
trend will continue. In addition, we defer the recognition of a significant amount of net revenue related to our
online-enabled games over an extended period of time. As a result, the quarter in which we generate the highest
sales volume may be different than the quarter in which we recognize the highest amount of net revenue. Our
results can also vary based on a number of factors, including title release dates, cancellation or delay of a key
event or sports season to which our product release schedule is tied, consumer demand for our products, shipment
schedules and our revenue recognition policies.
Government Regulation
We are subject to a number of foreign and domestic laws and regulations that affect companies conducting
business on the Internet. In addition, laws and regulations relating to user privacy, data collection and retention,
content, advertising and information security have been adopted or are being considered for adoption by many
countries throughout the world.
Employees
As of March 31, 2013, we had approximately 9,300 regular, full-time employees, over 5,300 of whom were
outside the United States. We believe that our ability to attract and retain qualified employees is a critical factor
in the successful development of our products and that our future success will depend, in large measure, on our
ability to continue to attract and retain qualified employees. Approximately 6 percent of our employees, all of
whom work for DICE, our Swedish development studio, are represented by a union.
Executive Officers
The following table sets forth information regarding our executive officers as of May 22, 2013:
Name
Age
Position
Lawrence F. Probst III . . . . . . . . . . . . . . .
62
Executive Chairman, Principle Executive Officer
Blake Jorgensen . . . . . . . . . . . . . . . . . . . .
53
Executive Vice President, Chief Financial Officer
Frank D. Gibeau . . . . . . . . . . . . . . . . . . . .
44
President, EA Labels
Peter R. Moore . . . . . . . . . . . . . . . . . . . . .
58
Chief Operating Officer
Rajat Taneja . . . . . . . . . . . . . . . . . . . . . . .
48
Chief Technology Officer
Patrick Söderlund . . . . . . . . . . . . . . . . . . .
39
Executive Vice President, EA Games Label
Andrew Wilson . . . . . . . . . . . . . . . . . . . .
38
Executive Vice President, EA SPORTS
Joel Linzner . . . . . . . . . . . . . . . . . . . . . . .
61
Executive Vice President, Business and Legal Affairs
Gabrielle Toledano . . . . . . . . . . . . . . . . . .
46
Executive Vice President and Chief Talent Officer
Kenneth A. Barker . . . . . . . . . . . . . . . . . .
46
Senior Vice President, Chief Accounting Officer
Stephen G. Bené . . . . . . . . . . . . . . . . . . . .
49
Senior Vice President, General Counsel and Corporate
Secretary
9