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public figures and organizations that interest them. Each person's experience on Facebook is unique
based on the content shared by his or her friends and connections. This content is personalized for each
user in our products such as News Feed and Timeline.
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Express Yourself. We enable people to share and publish their opinions, ideas, photos, and activities to
audiences ranging from their closest friends to our one billion users, giving everyone a voice within the
Facebook community. Through Facebook's privacy and sharing settings, people can control what they
share and with whom they share it.
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Stay Connected Everywhere. People can access Facebook through our website, mobile sites,
smartphone apps, and feature phone products. Through apps and websites built by developers using the
Facebook Platform, people can interact with their Facebook friends while playing games, listening to
music, watching movies, reading news, and engaging in other activities across the web and on mobile
devices.
Our product development approach is centered on building the most useful tools that enable people to
connect, share, discover, and communicate with each other on mobile devices and computers.
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Timeline. Timeline allows people to organize and display the events and activities that matter most to
them, enabling them to curate their memories in a searchable personal narrative that is organized
chronologically. People choose what information to share on their Timeline, such as their interests,
photos, education, work history, relationship status, and contact information, and people can control
with whom each piece of content is shared on their Timeline.
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News Feed. The Facebook News Feed is the core feature of a person's homepage and is a regularly
updating list of stories from friends, Pages, and other entities to which the person is connected on
Facebook. It includes posts, photos, event updates, group memberships, app updates, and other
activities. Each person's News Feed is personalized based on his or her interests and the sharing
activity of his or her friends. Stories in a user's News Feed are prioritized based on several factors,
including how many friends have Liked or Commented on a certain piece of content, who posted the
content, and what type of content it is.
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Photos and Videos. Facebook is the most popular photo uploading service on the web. People can
upload an unlimited number of high resolution photos, create photo albums, and share them with their
friends or any audience they choose. Users can also upload and share videos. People can set specific
privacy settings for each of their photo albums and videos, making them visible to everyone, or only to
certain friends. In addition, in 2012, we acquired Instagram, a mobile phone-based photo-sharing
service, to enhance our photos product offerings and to enable users to increase their levels of mobile
engagement and photo sharing.
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Messages. Our messaging products include email, chat, and text messaging. The delivery of messages
is optimized for the device through which the person is accessing Facebook. We aim to be the fastest
and most reliable way for users to communicate through:
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Email. Users can set up a free @facebook.com address.
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Chat. Users can send messages to their friends in an instant message format.
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Text Messaging. Users can activate text messaging on Facebook, allowing the texts they exchange
with friends to be incorporated into their respective conversations along with their message and
chat history.
How We Create Value for Developers Through the Facebook Platform
The Facebook Platform is a set of development tools and application programming interfaces (APIs) that
enables developers to easily integrate with Facebook to create social apps and websites and to reach our more
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