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Facebook can enhance the user experience while providing an attractive return for marketers. We
intend to invest in additional products for our marketers, such as ads in News Feeds on personal
computers and mobile devices, while continuing to balance our monetization objectives with our
commitment to optimizing the user experience. We will continue to work to develop new tools such as
Custom Audiences that help marketers to target their ads most effectively and thereby increases their
return on ad spend. We also continue to focus on analytics and measurement tools to evaluate,
demonstrate, and improve the effectiveness of ad campaigns on Facebook.
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Build a Scalable Infrastructure to Provide the Most Compelling, Robust, and Reliable Product
Experience.
We are investing in software and hardware infrastructure that enables us to provide a
unique, personalized experience to each of our users around the world. We believe the speed and
reliability of our products are important competitive advantages.
Building and Maintaining User Trust
Trust is a cornerstone of our business. We dedicate significant resources to the goal of building user trust
through developing and implementing programs designed to protect user privacy, promote a safe environment,
and assure the security of user data. The resources we dedicate to this goal include engineers, analysts, lawyers,
policy experts, and operations specialists, as well as hardware and software from leading vendors and solutions
we have designed and built.
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Privacy and Sharing. People come to Facebook to connect and share. Protecting user privacy is an
important part of our product development process. Our objective is to give users choice over what
they share and with whom they share it. This effort is fundamental to our business and focuses on
control, transparency, and accountability.
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Control. We believe that by providing our users with clear and easy-to-use controls, we will
continue to promote trust in our products. For example, when a user posts a status update or
uploads a photo to Facebook, our in-line controls allow the user to select his or her audience at the
same time that he or she is publishing the post. In addition, we provide other data management
tools. "Activity Log" is a unified tool that people can use to review and manage the content they
have posted and the actions they have taken on Facebook. When using the Activity Log, a user
can view his or her activity with a particular app, delete a specific post, change who can see a
photo, or remove an app completely. Additionally, our "Download Your Information" tool enables
users to remove or store their personal information off of Facebook.
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Transparency. Our Data Use Policy describes in plain language our data use practices and how
privacy works on Facebook. We also offer a number of tools and features that provide users with
transparency about their information on Facebook. Our application settings feature enables users to
view each of the apps they have chosen to use, the information needed by each app, and the audience
with whom the user has chosen to share his or her interactions with each app. We believe that this
transparency enables people to make more informed decisions about their activities on Facebook.
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Accountability. We continue to build new procedural safeguards as part of our comprehensive
privacy program. These include a dedicated team of privacy professionals who are involved in
new product and feature development from design through launch; ongoing review and
monitoring of the way data is handled by existing features and apps; and rigorous data security
practices. We regularly work with online privacy and safety experts and regulators around the
world. In August 2012, the Federal Trade Commission formally approved a 20-year agreement to
enhance our privacy program. We made a clear and formal long-term commitment to giving users
tools to control how they share on Facebook. We also have undergone two audits by the Office of
the Irish Data Protection Commissioner. The audits comprehensively reviewed our compliance
with Irish data protection law, which is grounded in European data protection principles. As part
of the audit process, we agreed to enhance various data protection and privacy practices to ensure
compliance with the law and adherence to industry best practices.
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