increase in our overall expenses and a decrease in our gross margins, both of which could adversely affect our operating
results. In addition, shortening of product life cycles also makes it more difficult to recover the cost of product
development before the product becomes obsolete. Our failure to recover the cost of product development in the
future could adversely affect our operating results.
petitive. There are some revolutionary technologies, such as current-perpendicular-to-plane giant magnetoresistance,
shingle magnetic recording, energy assisted magnetic recording, patterned magnetic media and advanced signal proc-
essing, that if implemented by a competitor on a commercially viable basis ahead of the industry, could put us at a
competitive disadvantage. As a result of these technology shifts, we could incur substantial costs in developing new
technologies, such as heads, magnetic media, and tools to remain competitive. If we fail to successfully implement
these new technologies, or if we are significantly slower than our competitors at implementing new technologies, we
may not be able to offer products with capacities that our customers desire, which could harm our operating results.
our ability to achieve historical levels of cost reduction.
Generally, the higher the areal density, the more information can be stored on a single platter. Higher areal densities
require existing head and magnetic media technology to be improved or new technologies developed to accommodate
more data on a single disk. Historically, we have been able to achieve a large percentage of cost reduction through
increases in areal density. Increases in areal density mean that the average drive we sell has fewer heads and disks for the
same capacity and, therefore, may result in a lower component cost. However, increasing areal density has become more
difficult in the storage industry. If we are not able to increase areal density at the same rate as our competitors or at a rate
that is expected by our customers, we may be required to include more components in our drives to meet demand with-
out corresponding incremental revenue, which could negatively impact our operating margins and make achieving
historical levels of cost reduction difficult or unlikely. Additionally, increases in areal density may require us to make
further capital expenditures on items such as new testing equipment needed as a result of an increased number of giga-
bytes per platter. Our inability to achieve cost reductions could adversely affect our operating results.
cessfully, or if we are slower than our competitors at implementing new technologies, we may not be able to com-
petitively offer products that our customers desire, which could harm our operating results.
products for a particular market that do not necessarily expand overall market opportunity, which may negatively
affect our operating results.